Analyse The Current Strategy Of Ryanair Tourism Essay

Analyse The Current Strategy Of Ryanair Tourism Essay You are to critically analysis the current strategy of Ryanair which comprises the following tasks. Undertake an environmental analysis of the European airline industry with implications for the budget sector and Ryanair in particular. Analyse how Ryanair has been successful in the European budget airline industry. From the above analysis, critically assess the sustainability of Ryanairs strategy. Executive Summary In this recession period to sustain a business and make it different and unique id definitely a big task and to make it growing need to implement different Strategies. Strategy is the direction and purview of a business organization in long run to achieve an advantage over other rivals by adapting with available resources and build competency. today we are discussing the Environment Analysis, strength and weaknesses and its strategy to sustainability of Ryanair a low cost Airline. This assignment will analyse the business environment of the airline industry in Europe, then it considers the competitive strategy and sustainability of Ryanair. Introduction Ryanair start its business by Mr. Cathal and her wife with the financial help of their father Tony Ryan with the total capital of  £1 in 1985. The company Head office is in Dublin, Ireland. Initially Ryanair provide flights between Ireland and UK by using secondary airport due to national airlines monopoly. In 1990 Ryanair loss was IR £20 Million and at the end of 1990 the new management team under the supervision of Michael OLeary adapted the model of Southwest USA base airline introduced the low budget cost concept in Europe and became market cost leader with no frills carrier. Gulf War 1 broke out in 1991 and airline traffic all over the world distorted. Although the down turn in overall airline traffic, Ryanair made a profit of  £ 0.3 million for the year and carry 651,000 passengers with a total work force of 477 people. In 1997 Ryanair first time ranked in Dublin Stock exchange and London stock exchange and in 2002 on NASDAQ. Ryanair added number of aircraft and number of European destinations in 1999. And in 2000 Ryanair introduced Europe largest travel website, www.ryanair.com within three months, the site was record 50,000 bookings per week. In 2005 May 26th Ryanair Holdings, PLC celebrated its 20th birthday. At the celebration party Ryanair CEO Michael OLeary said that Ryanair will be overtake British Airways by carrying 3.5 million passengers a month in 2005 In June 2009 Ryanair is offering 1200 scheduled short haul flights per day along with 145 locations throughout Europe and Morocco with an operating fleet of 196 aircraft flying approximately 845 routes. Environment Analysis The external business environment of Ryanair means the other European airlines and other influencing factors which affect the decision making, making of business strategy and the performance of Ryanair. There are number of external environmental factors which affect the Ryanair like PEST (Political, Economic, social and technological factors) Strategic management in any airline industry plays very important role to make them successful airline. The strategy of Ryanair is depends on the vision and mission its vision and mission which is based on the environment factors which are internal and external factors. These environmental factors normally called environmental analysis. In Strategic planning techniques environmental analysis plays very important role to evaluate or scan that business environment is suitable for business or not. In Ryanair these strategic policies clarify its resource strengths and deficiency, its market opportunities, the outside threats to its future success an d its competitive status relative to rivals. Environmental analysis in airline industry helps them to develop and change their strategy to meet the upcoming external changes and its help the company to lead. D. Stoffels 1994). Concept of Environmental Analysis Environmental analysis means the environmental scanning or appraisal (L M Prasad). There are two types of for Strength, Weaknesses, opportunities and threats. In Ryanair Strength and weaknesses are internal factors whereas opportunities and threats are external factors. Ryanair environment is analysis based on following structure. Figure No 1: Ryanair Environment Analysis External Analysis The external analysis is based on the opportunities and threats. Threats Volcano crises 9/11 terrorist attacks War in Iraq Oil prices Economic downturns Government Regulation The airline industry in Europe has always been under pressure from domestic and European Union. At the end of 1980 E.U deregulate the airline industry and an array of liberalisation measures followed that were to be applied throughout its territories. In 1997 E.U any airline can operate its business from anywhere within Europe. Competition At the start of 21st century competition in airline industry exploded and this competition will continue to grow up new entrants to take this advantage. Due to price competition and economic downturn and financial crises there is no entrants who want to enter in the market. Porters Five Forces Analysis of the low cost Airline According to Porter 1985 Five force analysis is a means of identifying the forces which affect the level of competition in an industry. Porters five forces model is based on the opportunities and threats of Ryanair from the external environment. Here porter analysis is applied on Ryanair external business environment. Porter five forces analysis are as under. Porter Five Forces Analysis Bargaining Power of Suppliers Boeing is the main supplier of Ryanair Airline Regional airports are mostly dependant on one airline Bargaining Power of Customers Customers are price conscious Lack of loyalty Switching airline is comparatively easy without any cost Threat from New Entrants High capital investment Some barriers to entry Threat from Substitutes Lack of brand loyalty for customers No extra cost for customer to switching Other methods of transport like Euro train, cars, Ferries and Euro lines Competitive Rivalry The low cost airline industry is highly competitive PESTEL Analysis PESTLE analysis is the most appropriate model to discuss the Political, Economic, Social, Technological factors, Environmental factors and legal factors. Political Factors Political factors means government regulations like taxation policies, environmental law, employment law, trade restriction by government and political instability. Change of Government taxation policies An international organization like Ryanair may effect by regulate the Government and taxation policies and some time these policies are in favourable and sometime in opposibe favour. Political changes in countries where Ryanair have routes Like in United Kingdom election are coming and may be new party change their business policies. Political instability Political stability plays very important role in an international company like Ryanair. Now a day in United Kingdom if government will be labour party then the policies will be in favour of the business community. Terrorist attacks on airline business Starting of 21st century the mode of terrorism is totally changed and now terrorist attacks through aeroplanes and target airline industry. Considering the events of 9/11 in USA, Manchester Airport chemical attack in UK its totally change the strategy of industry. Local government office may object to noise and new runway projects Currently Ryanair is facing Legal issues and disputes with Government. Economical Factors These factors are purchasing power of consumer and Ryanair, capital cost, economic growth, inflation rate, bank interest rate and currency exchange rate. Economic condition may affect positive or negative in the airline industry according to the country economic situation. If consumers standard of living will be high automatically they will use airline for holidays and other purpose. Fuel prices are rising day by day In these days fuel prices are going up and up and it may affect the consumer purchasing power. Social Factors In Social circumstances Ryanair will affect by peoples attitude towards luxury class, population growth and health matters. Ryanair do not offer luxury class so business trips are frequently possible to reduce company cost. Rapidly increase in travelling life style Lack of consumer loyalty Ryanair low budget airline means to attract more consumers around the globe. Technological Every business organize one unique system to operate its business Ryanair main supplier is Boeing and Boeing have less carbon emission and les noise pollution Good relationship with customers by maintaining online service Online sales/service Environmental Factors Environmental factors plays very important role in external environmental of airline industry. The important factors are as under. Natural disasters In Iceland Volcano ash disturb the whole Europe flights and airline and still writing these word almost 70,000 flights are cancelled. It will affect the airline industry around the globe. Health problems During flight some people feel really bad depression and its can decrease the profitability of the airline industry. Legal Factors Immigration law Immigration law is very major barrier in legal factors. There are some restrictions on the peoples to travel to other some certain countries. Aviation safety rules Every country has its own aviation and safety rules which affect the airline of other country. Swot Analysis of Ryanair SWOT analysis shows the organization existing strategy and position. SWOT analysis based on strength, weakness, opportunity and threats in any organization. In Ryanair this tool is used to analyse the internal strengths and weaknesses and external opportunities and threats. The current scenario of Ryanair on the basis of SWOT analysis is as under. Strengths Brand Name: Ryanair spent 15 years in the LCC market to develop its brand name Low airport charges will automatically reduce the cost of fare. All Boeing aircraft: Uniform fleet save training cost and technical cost High service performance: low baggage loss, in time, high rate of flight completion it gave the good image of the Ryanair performance High Aircraft Utilization Point to point service Small Headquarters: Ryanair try to reduce its administration cost due to small offices Weaknesses Bad press image Restricted expansion possibility due to budget cost Lack of skill staff Opportunities New routes and new destination Provide best and updated customer services may affect the number of customers Threats Threats from competitors like BMI, Easy jet, Air Asia, Atlantic and fly be. Economic downturn may affect disposable income. European Union may put some type of restriction if Ryanair do not accept the rules and policies. Mostly hotels are four stars due to low cost package is risky Change the choice of consumer Change the status of economy may change the situation of business policies. Question No 2. Ryanair European low cost airline Competitive Strategy of Ryanair Competitive strategy is key factor for the success of Ryanair. Ryanair followed different types of strategy which kept itself one step up from its competitor. Ryanair aim was establish itself Europes low fares leading airline through improvements and expanding day by day of its low fares services. The Ryanair strategy was simple to focus on low fares and catch more and more passenger traffic. At the end of 20th century the European aviation industry changes its cost strategy and focused on low budget model and now whole industry became low cost airlines. Ryanair based on low fares airlines and growing rapidly due to its environment friendly policies. Ryanair strategy is to provide their customers latest aircraft and advance technologies facility in their aircraft that reduce fuel burn and emissions of CO2 as much as possible. Figure No 2: Ryanair Business Model Ryanair plan to invest 17bn Euro on expansion programme of fleet replacement and now all Ryanair old Boeing 737-200 aircraft have replaced with the new Boeing 737-800. Here are the key elements of Ryanair Strategy who make itself European leading low cost airline. Low fares: Low fares are the main focus of Ryanair strategy. Ryanair sets its fares on the basis of demand of that flight. Frequent point to point Flights on short haul Routes Commitment to Safety and quality maintenance Ancillary services Choice of route Low operating costs Maximizing the use of the internet Question No 3. Sustainability of Ryanair Ryanair business model is adapted from the Southwest airline of USA. Ryanair focused on the secondary airports because majority of the national airlines concentrated on hub airports. At hubs airport acquired a scarcity value and were typically allocated to incumbent airlines in order of seniority at the airport by a scheduling committee presided over by the home country national airline. First time Ryanair used London-Luton route to promote its strategy in 1986 because slots were not available due to rush at Heathrow airport. Ryanair played a vital role to use these secondary airports and make itself a successful low cost airline. On secondary airports the deregulated market brought the opportunity to progress business with the new market entrants rather than remain underutilised. due unused airports substantial reductions was given to new airlines which they used form the expansion of passenger numbers by low cost would be financially worth it. The Ryanair product At the starting of Ryanair airline business in Europe its strategy was very simple to reduce its cost and sustain itself in the long term in airline industry was to use secondary airport. All major airports was under monopolistic condition of national airlines so Ryanair target secondary airports and its affect on Ryanair the low congestion charges, low landing charges and low rate of missing bags per passenger. Due to this situation Ryanair fully focused on its customer services. The Ryanair airport product The strategy of Ryanair was using secondary airports affect very positive result on consumer. Ryanair offers point to point flights and secondary airports become the hub airports. In secondary airports the consumption of time, cost reduce like less walking time within terminals, less waiting time for baggage retrieve and very cheap car parking. The Ryanair cost base Ryanair becomes the cost leader with very small labour force and fully focused on costs and productivity. Ryanair Europe No 1 in customer service In February 2010 Ryanair ranked No 1 around the Europe airlines. Only Ryanair is guarantee about the low cost and best customer services. These figures are published in customer service statistics in very month. CUSTOMER SERVICE STATS FEB 2009 2010 On-time flights 87% 83% Complaints per 1,000 pax 1.39 0.86 Baggage complaints per 1,000 pax 0.35 0.23 Complaints answered within 7 days 99% 99% External factors Ryanair is world fastest growing airline company According to Ryanair statistics in 2006 42.5 millions peoples travel in Ryanair airline and in 2007 it was 51 million and in 2008 the passengers was 59 millions. Ryanair Passenger Growth in Millions in 2006, 2007 Pax Chart Conclusion The above report examines the environmental analysis of European airline industry and discussed the strategy and sustainability of Ryanair in that environment. Ryanair is using very simple and good strategy according to economic condition at this time which is simple product, strict cost control over airports like aircraft suppliers and distribution costs. Ryanair focused on secondary airports that reduce its operating cost. BIBLIOGRAPHY L M Prasad, Business Policy: Strategic Management, New Delhi: Sultan Chand Sons, Educational Publishers, 2005 An Analysis of European low-cost airlines and their networks accessed on April 10, 2010. From www.sciencedirect.com Nigel Evants and David Campbell, Strategic Management for Travel and Tourism, 2003, Pages375-378 www.ryanair.com R. Casadesus-Masanell, Joan Enric Ricart, From Strategy to Business Models and on to tactics Long Range Planning (2010) Jay b. Barney William S. Hesterly Strategic Management and Competitive Advantage(concepts and cases) 3rd Edition, Pearson

The Sensation of Longing in Ernest Hemingway’s A Moveable Feast

His writings and his life was widely known because of the pain that he had experienced through his experiences in the World War, his alcoholism, three divorces, mental illness, self-destructive nature and finally his suicide (Tyler 2).However, more than all of these pains that were present in his life, his legacy would still be known for the quality of his writing. He was a great artist. He painted in the readers’ imaginations as if they were blank canvasses with vivid pictures through the beauty and clarity of his words.The novel was published in 1964, three years after he took his own life. It gave a unique account of the life of Hemingway from his perspective. He was a young writer in Paris. The novel was set at a time wherein he was still married to his first wife, Hadley. They were happy and contented despite the fact that they were poor.The text revealed how Hemingway at that time still wrote for the Toronto newspaper to support his career. The account included how he to ok Hadley and his money to the horse races wherein he frequently placed bets.Hemingway was addicted to gambling as it earned him some huge amounts of money. While he quite gambling later on his life, he still enjoyed going to motorcycle races.He decided to give up journalism to be able to write full time. He and his wife were in a level of poverty wherein they often went hungry. There were parts in the novel wherein he described walking along Siene to watch men fish and going to the Louvre just to curb his hunger. There was even a time wherein the couple could not afford to hire a babysitter for their child that they had left him in his crib with only the cat to look after him.Hemingway also described how the lending library saved his life. Since he had difficulty finding books that were written in English during that time, he found himself often frustrated when he could not find any decent English materials. During the time he was working on his first collection of short stories, h e was reading the Russian greats.In An Immoveable Feast, Hemingway had let the readers see his writing process in distinct detail. The readers saw him as he first wrote in a hotel room, by which he had rented for the purpose for writing. He also started writing in cafà ©s when his finances started to pick up. Readers could visualize him as a writer in the cafà ©s of Paris because of the quality by which he had written his account.He had the habit of finishing his writing even when ideas were still freely flowing. He probably did it to avoid writer’s block the next day. He also had this stripped down approach to his writing wherein he would meticulously spend the day revising a paragraph he had wrote to make it as bare as possible.There was a time wherein his wife had placed all of his manuscripts in a suitcase to bring it to him in Switzerland. The suitcase was stole on the train but Hemingway dealt with it despite having to write from scratch.He also wrote about the other expatriate writers who were living in Paris. He described them in great details. One particular character in this novel was Gertrude Stein wherein Hemingway described to be known for her painting collection as well as her hunger for fame.He mentioned how she would dismiss in a childish manner anyone who did not praise her for her work. During her parties, Stein’s partner would socialize with the females and she would talk to the men. Despite this Hemingway was friends with Stein until the time she started driving her close friends away for some reason.He had numerous encounters with the great writers and famous people of that time. Hemingway noted how it was special for him to eat at Michaud’s in his first year in Paris. It was the times wherein he would get to speak in Italian with his wife and James Joyce as they ate there.There was an instance at the Closerie des Lilas, a cafà © often visited by professors, wherein Hemingway did not like how Ford Madox Ford frequen tly interrupted him. He even went on to describe Ford as someone with an unpleasant appearance and with an inability to hold a sane conversation.Hemingway also featured Ezra Pound whom he characterized as a saintly man. He was someone who supported the arts. He showed this in the way he bought his friends’ paintings even if they had little to no resale value. He also helped other writers. He was the one who founded Bel Espirit to raise funds in order to support T.S. Eliot even as he quit his bank job.The end of the book had a sense that everything was downhill for Hemingway from there. They moved to an Austrian ski resort wherein he revised The Sun Also Rises. It was during this time wherein he was gaining money and fame wherein he took on his first extramarital affair. Hemingway had created this personal memoir and captured the essence of the time and place by which he had experienced and lived. This was done in a nostalgic manner without having an hint of false sentimentali ty in it.Ernest Hemingway and his MemoirThe Lost Paris ManuscriptsHemingway had often used his personal painful and traumatic experiences even in his works of fiction. Hemingway viewed writing and trauma to be â€Å"inextricably linked; trauma provided material for his writing and writing provided a therapeutic outlet for trauma† (Seal 62). He had always referred to a traumatic experience repeatedly, the one wherein his life had lost most of his Paris manuscripts in 1922. It was mentioned in the works published works after his death that included A Moveable Feast, Islands in the Stream, The Garden of Eden, and True at First Light.The posthumously published writing that was published had revealed enormous aspects of Hemingway’s psyche that he was not able to share publicly. In his account, the way he had often mentioned the loss of Paris manuscripts showed the readers how he was struggling to deal with the trauma of loss.

Invasion of Privacy by Employee Monitoring Essay

Employee monitoring has been a serious controversial issue in the modern workplaces besides its necessity. There are many technological surveillance methods are being used today, and it does not only monitor the quantity of work but the quality. Many employers believe that the monitoring helps to increase productivity and customer service activity and control and keep the business in an ideal, stable shape. They sometimes use it to determine one’s promotions and pay decisions as well as to reinforce disciplinary actions. However, what about employee’s privacy? Do employers think that the current monitoring situation is really fair to their employees? Lots of employers use different types of monitoring methods including computer monitoring, video surveillance, investigators, undercover operatives, spying, eavesdropping, wiretapping, and electronic mail and voice mail. All these methods are derived from high technology have made it so easy for those who are monitoring to overstep the boundaries from business information to private information. Many computer programs allow employers to access and monitor employee’s activities such as e-mail communication, keyboard activity, and website visiting history. A frequently debated issue is whether an employer has the right to read and check employee e-mail and voice messages. One recent survey shows that more than 73% of companies search or read employee files, e-mail messages, web connections, and other networking communication technology (Shelly & Vermaat, 2011, p. 590). Another data shows 25% of them have fired employees for misusing communication technology. The problem is that currently, there is no privacy laws exist relating to employee e-mail even though several lawsuits have been filed for many years against employers because many people believe that such internal employee communications should be private. (Slobovnik and Stuart 144-160) Another method of surveillance that is commonly used in a workplace is video recording. This is the most effective form of monitoring yet. However, there are restrictions regarding the legality of using this form. It is defined as illegal if there is audible recording along with the images in the tape. Employees must know that they are being recorded, and most of all, images should not be taken in any undesignated area such as restrooms. In fact, there are some benefits from video surveillance, including increased safety on the job, deter employees from stealing, promote good behavior, and can be used as evidence of a crime. However, video surveillance also can create a false sense of security and a decrease in morale. Imagine if someone is watching where you go and what you do. You might think as if this is not a human workplace but more like a prison. It is absolutely a privacy invasion for employees. The most recent invention of technological surveillance is a Smartcard. One statistic says that 53% of U. S. companies are using Smartcard, and the numbers are increasing rapidly. It simply controls employees’ physical activities within the company; it allows company to track every personal activity from using cell phones to visiting information. Invasion of privacy is a growing concern among employees. â€Å"Electronic monitoring without informing employees that it is taking place is no different than spying. Monitoring is a supervisory tool, not a tool for employee surveillance (CSE, 2006). Monitoring is a simple way of invading employee’s privacy. For example, computer data banks, telephone and video monitoring, active badges, and other monitoring techniques make the private lives of workers easier to delve into without detection (Mishra, J. M; Crampton, S. M 1998). Employers can maintain the productivity and accuracy of their employees without invading their personal lives by using motivation methods. Punishments should be followed for those who break the company’s policy. However, employers also have to protect their employees’ right as a human being.

Understanding Perceptions Of Products Through The Eyes Of...

3. From these descriptions, summarize each of three brands ‘personalities. P.162 P.163 For this assignment I made a strategic decision to interview at least one person in their 20’s 30’s 40 and 50’s to further understand perceptions of products through the eyes of various consumers in terms of age, gender and lifestyle. For the purpose of question three; we will look at the brand personalities I formed after analyzing and cross-examining the data collected from each interview. Following question three, question four will dive deeper into and explore the disparities between generations, how their perspectives differ (or not) and why. Brand Personality: â€Å"A brand personality is the set of traits people attribute to a product as if it were†¦show more content†¦Interesting discoveries Some of the people I interviewed who did not fit the personality or lifestyle associated with Nike, still found the brand attractive and desirable and would buy the brand regardless if it was an accurate portal of who they are or what they stood for. These consumers are referred to as allocentrics whereby people center their attention and actions on other people rather than themselves with the intent to fit in, follow the norms or to reflect a lifestyle they aspire to live or want people to believe they live. Two of the six people I interviewed used the adjective sweatshops to describe Nike yet both still found themselves attracted to the brand and desired Nike products. I found this fascinating, the emotions running through these two people were so strong yet so contradictive of each other. While both Jessica and Adam refused to buy Nike due to internal ethical dilemmas they aroused, both Adam and Jessica almost equally felt attracted to the product and desired to have them. See appendix A and D for detail. â€Å"Sigmund Freud developed the idea that much of human behavior stems from fundamental conflict between a persons desire to gratify his or her physical needs and the necessity to function as a responsible member of society.† (Solomon, 2013, p. 153). In Jessica’s and Adams situation it is obvious that their desire to gratify their necessity to function as a responsible member of societyShow MoreRelatedSubliminal Perception Essay1374 Words   |  6 PagesSubliminal Perception Subliminal Perception is a signal or message embedded in another object, designed to pass below the normal limits of perception. These messages are indiscernible by the conscious mind, but allegedly affect the subconscious or deeper mind. 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