Business & Marketing Management Marketing Channel Essay

Business & Marketing Management Marketing Channel - Essay ExampleAt the same time customers and other stakeholders leave alone confine confidence in a company with sound financial and credit management. (Louis, et al, 2006)Louis et al (2006), states that, a thoroughfare member will only be effective if customers can easily obtain goods or service from him/her. Consequently, before selecting a channel member I will have to ensure that the channel member can easily be accessed by the prospective customers. The level of distribution and coverage of the channel member will have to be considered to go through how effective it is. I will have to note the intensity at which the Wal-mart products can reach its customers this is a very important aspect to ensure that gross revenue are made. (Louis, et al, 2006)The type of the product will definitely dictate the kind of channel member to recruit. As pertaining the channel member for Wal-Mart supermarket chain, the member will have to be a ble to stock a large number of various products that the supermarket deals in. at the same time the channel member has to be able do by a large volume of products both perishable and durable.Like any other marketing decision, choosing a channel agent require a kettle of fish of thoughts and vast research in order to determine who can qualify the distribute the companys products more effectively and efficiently in a way that it will meet the companys sales objectives and overall revenue collection. (Louis, et al, 2006) A company has to consider some major factors before choosing its channel agents which are financial stability, product grade and sales strength among others. (Louis, et al, 2006)Question 1b discuss the concept of leadership The concept of leadership and its relevance to motivating the channel members.IntroductionLeadership is all just some motivating people or a group towards achievement of the organizational goals. In this case, it is not just about motivating e mployees in the organization, but is about motivating channel members. It involves mutual influence between the company and its channel members. Channel members can be influenced through incentives, teamwork, individual dynamics and discipline. The main intellectual is to channel all the channel members efforts towards the attainment of the organizations goals. Leadership behavior in an organization include directive, supportive, participate and achievement oriented. They are concerned with people feelings and reservation things pleasant for the following and defining tasks requirements and other aspects of the work agenda. Kotler (1991) observers that type of leadership adopted will highly influence the relationship between the leader and the followers who are channel members. (Kotler, 1991)In case of channel members leadership, every channel member is expected to have high degree of interdependence geared towards achievement of complexion of its business objective that it has se t. Wal-Mart has stood apart from the channel member by virtue of its position held and helps channel members in clarification of issues, finding solutions, the company is understandably understands the issues and offers possible solutions. These are then formulated and address to relevant authorities for action to taken. This is characteristics of